Carol George's Blog
It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.
There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.
However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.
In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.
1. Location and convenience
Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?
Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.
2. Low upkeep and utility costs
If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.
This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.
3. Storage space
Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.
Make sure your photos and listings reflect the amount of storage your home has.
4. Major upgrades
If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.
5. Pet and smoke-free
If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.
6. Natural lighting
If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.
Selling a house the second time around may prove to be much easier than your initial home selling experience. In fact, a veteran home seller can learn a lot from his or her past home selling experience, including:
1. How to Establish a Competitive Initial Home Asking Price
Setting a competitive initial home asking price is paramount, regardless of a home seller's experience. If a seller establishes a competitive initial asking price from the get-go, he or she can increase the likelihood of stirring up plenty of interest in a house. Conversely, a seller who sets an initial asking price that is too high or too low may struggle to achieve the optimal home selling results.
Think about how you priced the home that you most recently sold. This experience may help you determine how you'll price your current house, as well as enable you to avoid potential pricing mistakes along the way.
Furthermore, it usually helps to look at the prices of comparable houses in your city or town. If you assess this housing market data, you can see how your house stacks up against the competition and narrow the price range for your residence.
2. How to Promote a House to the Right Groups of Buyers
If you previously struggled to showcase your house to buyers, you can learn from your past experience and avoid making the same mistakes once again.
Ultimately, a home seller should allocate time and resources to enhance the curb appeal of his or her home. If a house features a stunning exterior, it may generate lots of interest from buyers.
It often helps to maintain a clean home interior as well. If you keep your home neat, tidy and clutter-free, buyers should have no trouble envisioning what life might be like if they purchase your house.
3. How to Hire the Right Real Estate Agent
Conduct an in-depth search for the right real estate agent – you'll be glad you did. If you meet with a variety of real estate agents, you can find a housing market professional who can help you achieve your desired home selling results.
Don't forget to request client referrals from a real estate agent. Because if you can learn about past clients' experiences with a real estate agent, you can make an informed choice about whether to hire this real estate agent to guide you along the home selling journey.
Ready to add another house to the real estate market? Use your home selling experience to your advantage, and you can boost your chances of enjoying a profitable home selling journey.
An ambitious home seller may be better equipped than his or her rivals to enjoy a seamless property selling experience. In fact, this individual likely will go the extra mile to ensure buyers can learn about his or her house and make an informed purchase decision.
Believe it or not, becoming an ambitious home seller can be simple. Now, let's take a look at three tips to help you streamline the home selling journey.
1. Analyze the Housing Market
The local housing market may have major ramifications on the home selling journey. If you review real estate market data, however, you can differentiate a buyer's market from a seller's market. Then, you can map out your home selling journey accordingly.
Review the prices of available houses in your city or town that are similar to your own. Also, check out the prices of recently sold homes in your area and find out how long these residences were available before they sold. With this housing market data in hand, you can distinguish a buyer's market from a seller's market. Plus, you may be able to find innovative ways to differentiate your home from the competition.
2. Evaluate Your Home
Your home – like all other residences – has various strengths and weaknesses. If you perform a comprehensive home evaluation, you can identify your house's weaknesses and explore ways to transform them into strengths.
It may be helpful to schedule a home inspection prior to listing your residence. During an inspection, a property expert will walk through your home and identify any underlying house issues. He or she next will provide you with an inspection report that you can use to prioritize home repairs.
In addition, you may want to perform an appraisal. If you obtain an appraisal report, you can receive a property valuation that accounts for your house's condition and the current state of the housing market. You then can use this property valuation to establish an aggressive initial asking price for your home.
3. Work with a Real Estate Agent
A real estate agent understands the ins and outs of selling a home, regardless of the current housing market's conditions. He or she will help you promote your residence to the right groups of buyers and host home showings and open house events. Furthermore, a real estate agent will help you review any offers to purchase your residence and provide assorted house selling tips.
If you hire a real estate agent, you can receive lots of insights into the housing market that you may struggle to obtain elsewhere, too. Perhaps best of all, a real estate agent is prepared to respond to your home selling concerns and questions at any time.
For those who want to enjoy a successful home selling experience, it helps to prepare for the home selling journey. By using the aforementioned tips, you can become an ambitious home seller and quickly generate significant interest in your residence.
If you plan to list your house in the foreseeable future, you should do everything possible to differentiate your residence from the competition. That way, you can show homebuyers exactly what your house has to offer and increase the likelihood of a fast, profitable home sale.
Now, let's take a look at three tips to help you optimize your home's potential.
1. Boost Your House's Curb Appeal
Your house's curb appeal may dictate how quickly your residence sells. If you allocate time and resources to transform your home's exterior from drab to fab, you may be able to reap the benefits of a speedy home sale.
Mow the lawn, trim the hedges and perform other home exterior upgrades. By doing so, you can take your house's curb appeal to new heights.
Also, if you need assistance with home exterior projects, you can reach out to local home improvement professionals. Contractors are available in cities and towns nationwide, and these professionals can help you enhance your house's curb appeal in no time at all.
2. Remove Clutter
Clutter is an eyesore that home sellers need to eliminate. Because if your home is overloaded with antiques, decorations and other items, it may be tough for homebuyers to envision what life may be like if they purchase your residence.
If you own lots of items but want to keep these belongings, there is no need to worry. You can always rent a storage unit where you can store various items until your house sells. Or, you can contact family members and friends to find out if they can store some of your belongings for the time being.
On the other hand, if you want to get rid of assorted items, you can host a yard sale or sell items online. This will enable you to simultaneously remove clutter from your house and earn extra cash.
3. Conduct a Home Inspection
Identifying home problems sometimes can be difficult. Luckily, home inspectors are available who can analyze your residence and offer valuable property insights.
Typically, a home inspector will review your residence over the course of a few hours. The inspector then will provide you with an inspection report that details his or her findings. If you analyze the inspection report closely, you can gain comprehensive insights into your house's strengths and weaknesses and prioritize home improvements.
If you need help finding a home inspector or completing other home selling tasks, you may want to hire a real estate agent as well. A real estate agent will help you revamp your house both inside and out and ensure your residence stands out to property buyers. Perhaps best of all, a real estate agent is happy to respond to any of your home selling concerns and questions, at any time.
Maximize your house's potential – use the aforementioned tips, and you can update your residence and differentiate your home from the competition.
A successful home seller knows exactly what it takes to list a residence and maximize its value, regardless of the current real estate market's conditions. In fact, a successful home seller displays many attributes, such as:
If a home seller can step into a homebuyer's shoes, he or she may be better equipped than ever before to enjoy a successful home selling experience. Thus, empathy may play a key role in your ability to quickly sell your house and receive the best price for it.
When it comes to analyzing the buyer's perspective, it generally helps to conduct a home inspection. That way, you can receive insights into any underlying home issues and address these problems accordingly.
Furthermore, an empathetic home seller may be more likely than others to conduct a home appraisal. With a home appraisal report in hand, a home seller can use a data-based property valuation to establish a competitive home price.
A successful home seller will do everything possible to achieve the optimal results throughout the home selling journey. As such, this individual is diligent and allocates the necessary time and resources to learn what it takes to sell a house.
Typically, a successful home seller will work with a real estate agent, and for good reason. A real estate agent can provide expert insights into the housing market and help a seller get his or her residence ready to sell. Then, a real estate agent can offer comprehensive recommendations and tips to ensure a home seller can succeed.
Patience is a virtue that no successful home seller can live without. If a home seller displays patience, he or she may be able to address various home selling challenges with ease.
For example, a patient home seller understands that the housing market frequently fluctuates, and a seller's market today may transform into a buyer's market tomorrow. This seller also may realize that there is no guarantee that his or her house will sell as soon as it becomes available. Yet a patient home seller is prepared to deal with the uncertainty surrounding the real estate market and will remain calm, cool and collected, even in tough times.
Selling a home may prove to be a long, arduous process, particularly for those who are unprepared to deal with potential challenges throughout the home selling journey. Luckily, real estate agents are available who can assist you as the home selling journey moves forward.
A real estate agent can help a home seller list a residence and showcase it to the right groups of buyers. Plus, a real estate agent is happy to help a home seller alleviate stress during the home selling journey and ensure this individual can succeed in any housing market, at any time.
Want to succeed as a home seller? Reach out to a local real estate agent, and you can get the support you need to thrive throughout the home selling journey.